Data is the biggest asset in the RIGHT hands with the highest value. As a business owner or manager, you have the professional responsibility to make good decisions and good decisions come only from analysis and inferences. Every business needs somebody to look into data and create inferences out of it. You can either create the expertise in-house or get it hired from an extended team. A good business model will never fail if itís on the foundation where the generated data is captured and analyzed on a periodic basis.